How Often Do You Check Your Facebook?

Just when you thought you spent too much time on Facebook, a new report has found that unless you check your profile at least 14 times per day, you are actually BELOW average. Phew!

That is just one of the surprising facts found in a research report recently released by the market intelligence and advisory organization, IDC. The report looked at the habits of 7,446 Android and iPhone users in the United States between the ages of 18 and 44 – this age group accounts for almost 50% of all smartphone users – and asked them questions regarding their weekly usage.

Sleep. Wake up. Check Facebook.

Depending on your outlook, you’ll probably find the results either really depressing or they’ll only confirm what you probably already knew. For example, according to the report, it seems that 79% of smartphone users  grab their devices within a quarter of an hour of getting up!

A bigger majority (62%), don’t even wait that long, reaching for their smartphone almost immediately. Interestingly, among 18 to 24 year olds, these numbers increase again to 89% and 74% respectively. 

Facebook is the 3^rd Most Popular App

With the IDC report being funded by Facebook, it’s of little surprise that most of the questions are about the social networking site. Which is, incidentally, only the third most popular app on your smartphone behind email and its web browser.

That said, 70% of all smartphone users still visit Facebook regularly, with over 50% checking it daily.

The report went onto find that people spend about 30 minutes per day on Facebook in total, with most of that time spent checking their news feed, whilst the rest of the time is split between posting updates and messaging. Half of Facebook users spend time playing games on their smartphone a couple of times per day.