Tuesday, April 23, 2013

The Better Bet, Bing or Google? New Study Published on Search Engine Safety

So, who gets the bragging rights, Google or Bing? The search engine that you use may have an impact on your safe surfing experience. A new study by AV-Test shows that Bing retrieves five times as many malicious websites as Google. So if Google is the clear winner, now what? Apparently, the answer is not all that much. We're talking about a tiny percentage of search returns. Sure, Bing can't claim Google's near immaculate rate of 0.00025 percent infected results. But search engines like Google and Bing typically process search requests on the order of billions per day. In other words, they are largely immune to your everyday malware virus - not that cautious surfing should throw common sense out the window!

Bing shouldn't sigh in relief just yet. They will need to close the gap with Google if they want the same customer loyalty and brand trustworthiness. Bing is moving in the right direction when it comes to making the user experience more fun and friendly. They just recently partnered with Pinterest to introduce a "pin it" feature to their image search. Smart move. Still, fun and friendly can't be at the expense of safety or the reputation of working to be the best in that department.

The next phase of Internet threats may not be so easy to detect. The proliferation of scams that target human error, not the code, is probably where the future of threat detection is heading. Security that can somehow guard against those annoying attempts to trick you into downloading trojans or accessing your password might be the next frontier. And here the bragging rights have yet to be decided.

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